This metaphor fits into the classic conceptual metaphor theory of George Lakoff and Mark Johnson, which argues that concepts serve to help humans understand reality, and enable them to think and act.

Rote learning has long dominated classrooms, emphasising memorisation over understanding. AI personal computers (AI PCs) transform this dynamic by offering immediate feedback, simulations, and ...

In today's rapidly developing automotive industry, the birth of every new model, from its stunning appearance to its precise internal structure, relies heavily on the meticulous crafting of molds.

The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing. This shift was driven by the failures of market share-focused strategies and ...

Schizophrenia is a chronic mental health disorder characterized by hallucinations, delusions, disorganized thinking and atypical movement or speech patterns. This psychiatric condition can be highly ...

A holistic approach that treats the stack as a coupled physical system helps overcome thermal, stress, and reliability challenges.

Beneath our feet, an invisible world of electron exchanges quietly drives the chemistry that sustains ecosystems, controls water quality, and even determines the fate of pollutants.

Peer ReviewDownload a summary of the editorial decision process including editorial decision letters, reviewer comments and author responses to feedback. While undeniably bold, the SpaceX Starship ...

A New Brunswick hair and makeup artist whose canvases were the style icons of the 1970s and 1980s is being celebrated in a new multimedia project. Facing the Future: The Art and Life of Antony Clavet ...

Digital twins are playing a critical role in advancing the healthcare sector. With the aim of improving health interventions and clinical outcomes, medical devices are modeled and assessed on virtual ...

The company’s top-secret research and development presence in Georgia has been growing, and it has its eye on new aircraft to try to design and build.

After an absolute age, EA's wheelie classic Skate is back with great handling and a whole world of slightly jarring niceness.