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Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the ...

Coke believes Alabama can… and so “can” every other state. The company is releasing state-branded mini-Coke cans in celebration of America’s 250th anniversary. In addition to the fun collectible cans, ...

In the campaigns of the last week, brands tackled very different problems, counterfeit goods, cancer awareness, and representation in sport, new store and clothing line introduction and more.

Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan ...