The company's Bud Light brand previously declared it will no longer insert itself into "controversial" issues.
Mulvaney shared that she was “not that girl” when it comes to sports and trans athletes. “The last time I played a sport, I was six years old, and I was on a soccer team, but I assigned myself as the ...
A conservative beer company is pushing back after beer giant Anheuser-Busch filed a trademark infringement that the smaller ...
The problem with the Bud Light-Dylan Mulvaney partnership was they just were not an authentic partnership at all. They were ...
It has been two years since transgender activist Dylan Mulvaney was in the midst of the Bud Light controversy when ...
Transgender influencer Dylan Mulvaney was asked on “The View" Monday about the Bud Light controversy in 2023 that led to a massive drop in sales for the brand.
Despite the controversy surrounding the Bud Light partnership, Mulvaney remains unapologetic about the decision.
Dylan Mulvaney opens up about the challenges of living as a trans woman in America, the fall out of the Bud Light campaign ...
For example, in 2023, the conservative backlash to a Bud Light promotional campaign involving a transgender influencer led to a 30% drop in sales volume. This leads to what scholars call “affective ...
Anheuser-Busch previously aroused controversy for its brand campaign with a social media influencer. With the political winds shifting again, BUD stock could now be one of the beneficiaries of ...