Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

Frictionless transactions, visibility and traditional convenience are top drivers of the customer value proposition.

Multiple Hershey brands, including Hershey Kisses and Reese's Peanut Butter Cups, multiple M&M brands as well as Oreo cookies, occupy six out of the 10 top overall positions in the EquiTrend Brand ...

The dunnhumby Convenience Retailer Preference Index (RPI) ranks U.S. C-store banners on their ability to deliver customer ...

People are not only subscribing to Netflix , but also have a rapidly increasing level of familiarity with the brand. Many are associating it with quality, and if they aren't customers already are more ...