A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Winning contracts and growing your business with government stakeholders requires a well-structured approach to managing critical data and relationships while streamlining workflows and aligning ...

Successfully implementing, configuring and maintaining a robust CRM system and its data quality requires more than technology. It demands the right expertise and resources to oversee the CRM project – ...

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By ...

Simply put, ecosystem collaboration means the facilitation of collaboration with and between the members of a business ecosystem. A good collaboration strategy will add growth impetus in the form of ...

Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing Automation. The updates focus on enhancing automation, improving data accuracy ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework.