Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Barbie dropped its second Stevie Nicks doll on October 21, and it sold out in less than 24 hours. The Bella Donna doll is one ...

Earlier this month, Mattel announced that Rugby star Ilona Maher was getting her own Barbie ahead of International Day of the ...

Fans shared their excitement for Joanna’s Barbie products in the post’s comments. “Looking forward in receiving my Joanna ...

A good portion of Stevie Nicks' fanbase must really be feeling the pain right now ... because the hitmaker's new Barbie doll ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

The Debbie Allen Barbie wears an outfit that instantly transports anyone who grew up with “Fame” back to those opening ...

The Toy Insider, the most trusted toy resource for parents and gift-givers, unveiled the top toy trends of 2025, including ...

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company’s ...

The annual announcement is a celebration of the toys that truly capture the imagination, creativity, and excitement of ...