Hasbro and Mattel chiefs say retailers have accelerated holiday orders significantly, after waiting to assess tariff impacts.

Paige Gabriele loved her dolls - once. At age 8, however, the Swarthmore girl has largely abandoned them. Even Barbie gets slim face time, and the single American Girl doll, a gift from her ...

Netflix engaged with toymakers 12-18 months ahead of the movie’s release, The Hollywood Reporter is told. None seemed all ...

Joanna Gaines’ signature design style met a childhood icon this weekend, as her new Barbie Doll and Hearth & Hand Townhouse ...

Joanna Gaines' friends and family threw her a surprise party to celebrate the launch, and it was nothing short of a dream.

Toys R Us is expanding ahead of the holiday season with new flagship stores and seasonal holiday shops across the U.S.

Pink perched high above Target Field on Thursday night, right below the Minnie-and-Paul neon sign in center field, and then she j-u-u-u-u-mped through a pair of luscious red lips on bungee cords, ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Stevie Nicks’ Bella Donna Barbie doll sold out in under 24 hours, and the story was the same for her last Mattel ...

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Mattel celebrates Debbie Allen with a Barbie doll, honoring her legacy as founder of the Debbie Allen Dance Academy.