Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

For many B2B companies ... predict potential customer issues. “Customer health” monitoring can predict churn before it happens, enabling proactive engagement that can potentially salvage ...

B2B brands are being offered a new platform for centralizing their omnichannel engagement and data management ... “With the ability to map the entire customer journey and personalize content ...

EngageLab, an AI-powered customer engagement solution provider, has supported a significant growth surge for a prominent ...

Leading steel building provider Ranbuild, has launched its first major campaign with new agency partner I.M.A B2B, marking a ...

SINGAPORE, April 15, 2025 (GLOBE NEWSWIRE) -- EngageLab, a world-leading provider of AI-powered omnichannel customer engagement solutions, is proud to support the remarkable growth of a prominent ...