In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

In the 1980s, Nike capitalized on Adidas's missed ... helping Nike establish its presence in the sports shoe market. However, basketball was still the domain of Adidas and Converse, the two ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

LeBron James and the LA Lakers are facing the Detroit Pistons in a road game on Monday. Before the four-time NBA champion took the court, he paid tribute on social media to hip-hop pioneer Rodolfo ...

In an unusual occurrence, art museums across the country are inviting sports fans into the world of fine art with exhibitions ...

That was the pinnacle of sneaker cushioning for decades until the introduction of a wedge of ethylene vinyl acetate (EVA) foam on the heel of the 1972 Nike ... Engine A basketball shoe for Angel ...

Gonzales offered those brands a valuable commodity: the chance to be associated with women’s college basketball ... She bought her sister Nike sweatsuits, she said, and her brothers “a whole bunch of ...

During an appearance on Complex, British actor Tom Hardy revealed how far he went to acquire a pair of Jordan 5s as a kid.

There are still some players who are being left out of WNBA sponsorship deals, specifically Black LGBTQ+ women who express ...