In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

In the 1980s, Nike capitalized on Adidas's missed ... helping Nike establish its presence in the sports shoe market. However, basketball was still the domain of Adidas and Converse, the two ...

There are still some players who are being left out of WNBA sponsorship deals, specifically Black LGBTQ+ women who express ...

Nike has redesigned Bryant's most popular basketball shoe as a football cleat. Best of all, the brand is releasing it to the public. The Nike Vapor Edge Kobe 6 SE "Grinch" cleats. / Nike The Nike ...

Boston Celtics guard Jaylen Brown does not like Nike. The NBA Finals MVP has repeatedly called out the American sportswear brand for its business practices and influence on Team USA Basketball.

The contract included the promise of a signature basketball shoe. So far, there's been no news regarding the release of Clark's signature shoe. Nike is under pressure following the debut of Clark ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...

The newest creation from Nike will honor the Year of the Snake with the Nike Kobe 5. Check our Sneakers news for more ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday’s overtime win ...