The president of the Xbox division said that pricing for the ROG Xbox Ally ($600 to $1,000) is in the hands of Asus.

Xbox president Sarah Bond has pointed to Asus as having decided to slap a $1000 price tag on the ROG Ally X handheld.

As reported by Notebookcheck, Xbox President Sarah Bond revealed that Microsoft relied on Asus to 'determine the ultimate ...

It really was ASUS, because this is their hardware,' Xbox president Sarah Bond says in a new interview when asked about the ...

This is important to remember in light of the launch of the Asus ROG Xbox Ally and Ally X – the new PC gaming handhelds that ...

The ROG Xbox Ally X deserves a seat at the best gaming handheld table, but I'll still struggle to recommend it since it costs ...

Microsoft is saying the controversial price of the ROG Xbox Ally X wasn't set by them, but rather hardware maker ASUS. The ...

Microsoft has confirmed that it is developing its next-generation Xbox console while expanding handheld options through ASUS ...

Microsoft’s new ROG Ally X and Nintendo’s Switch 2 bring fresh excitement to handheld gaming. While the ROG Ally X offers ...

Xbox has addressed the ROG Ally X handheld's controversial $1,000 (local price R18,999) price point — and said it had been ...

Industry veteran Shuhei Yoshida may have spent three decades at PlayStation, but his recent posts show him enjoying Xbox’s ...

When the ASUS ROG Xbox Ally X finally made its debut, a good many gamers sighed at the RM4,299 price tag attached to it.