In this new era, risk lies not in making changes but in clinging to outdated methods, particularly when it comes to market research within the B2B sector. In today’s business landscape, B2B marketing ...

This is the story of how Tourism Ireland (TI) partnered with silver-screen colossi HBO, Paramount and Channel 4 to drive hundreds and thousands of visitors to Northern Ireland (NI), boosting regional ...

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

Marketers can benefit from embracing “bothism”, a holistic approach to brand and performance advertising that recognizes the mutually reinforcing nature of these activities. Marketers often get caught ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

Campaigns that prioritise contextually relevant advertising to engage audiences are proving their value and, with two in three people in the UK claiming they are sports fans, the opportunity to engage ...

Coca-Cola is connecting the dots between culture, creativity and technology. Create Real Magic platform invited consumers to use AI for crafting original artwork using iconic creative elements from ...