In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

While 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...