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Marketing Week
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One marketer on experimenting with an ‘AI first’ mentality
Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...
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‘We don’t want empty awareness’: How Compare the Market plans to reach younger audiences
As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...
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‘Timeless rather than traditional’: Lloyds’ CMO on leading a ‘fintech transformation’
The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...
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