In today's complex and dynamic digital landscape, made up of countless advertising channels and disparate identifiers, achieving a reliable understanding of your ideal audiences can be a challenge for ...

Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ. The Top 100 Most Valuable Global Brands 2020 ranking was based on which brands ...

With 150 emails and 30 voicemails a day, and 60-80-hour workweeks thanks to corporate reorganizations, buyers are so busy today that to survive they have learned that they can't do it all.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The need to constantly put yourself out there and engage on social media can be an introvert's nightmare. So, what can you do to have an impact while maintaining your equilibrium? An infographic ...

Marketing has been rapidly evolving, along with technology, including hardware, software, and the online ecosystem. Marketers' day-to-day responsibilities, together with what's expected of marketing ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

The Wild West of artificial intelligence is meeting the new sheriff in town: The FTC recently announced it will crack down on businesses that "use AI hype or sell AI technology that can be used in ...

In a time of ever-increasing competition and choice, the value of investing in smart partnerships is apparent. But what's not so apparent is that opportunities for collaboration are often hiding in ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...