Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Catch up on select AI news and developments from the past week or so: OpenAI launches Sora 2 with audio and likeness features. OpenAI unveiled Sora 2, a video generation model that supports ...

Selling to executives can be especially difficult, considering that you typically need to cover everything from product/service details to high-level strategy in a very limited amount of time. To be ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts. That's according to a recent survey conducted by PartnerCentric of ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...