DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...