While global influencer engagement typically ranges between 1.5–2%, micro and mid-tier GCC influencers record 3–5%, with nano influencers exceeding 7%. By comparison, Asian markets average 2–3.5%, ...

According to reports, the review covers all global markets and includes media planning, buying, and activation duties ...

Navonil Chatterjee will also be Managing Partner for Crossbow Insights, the research division of Creativeland Asia ...

A recent report by a tech publication claimed Tanmay Bhat was currently the richest YouTuber in India, with Technical Guruji coming second at a reported net worth of Rs 356 crore. As the numbers went ...

Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more ...

Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, is revolutionising storytelling, engagement, and digital empathy ...

AI has become a common expectation rather than a unique differentiator, influencing venture capital decisions through what is often called the ‘AI Effect’ ...

Agencies might successfully extend into marketing-led consulting (customer journeys, brand transformation, experience strategy, digital transformation with a consumer lens). But full-fledged business ...

Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under creative pressure, return on investment in creativity and more ...

In a sign of how retail is evolving, WhatsApp, Instagram and AI-powered chatbots are rapidly becoming mainstream shopping channels. Brands across categories are reporting higher conversions through ...

Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, is revolutionising storytelling, engagement, and digital empathy ...

In an industry defined by technical specs and network maps, one ad chose metaphor and companionship over machinery and connectivity, becoming India’s most unforgettable telecom campaign ...