With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to rethink everything.

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

The latest ad films and campaigns from brands like Saatchi & Saatchi, Adsto Media House, Navneet, Waaree Energies, Wickedgüd, Sweet Truth, Fortune Soyabean Oil ...

In a country more accustomed to political sparring than biscuit diplomacy, two of India’s biggest FMCG players found common ground this Pride Month—on a supermarket shelf, no less. The accompanying ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

Famous Innovations won two Grand Prix awards for ‘The Anatomy of Suffering’ campaign for Henlo Pet Nutrition on the final day of Abby Awards 2025, powered by One Show. The evening honoured standout ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.

Campaign roundup: Week of 14 April The latest ad films and campaigns from brands like Tuco Kids, TrackOlap, Third Wave Coffee, Eva, Ozone, Foxtale, Superkicks, Pizza Hut India, The Advertising Club, ...

The AI-driven mobile advertising platform provider Affle has set a target of achieving 10 times (900%) revenue growth over the next 10 years. This was announced by Anuj Khanna Sohum, Affle’s founder ...

SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.