The future of PR in MENA is not just about adapting to changes — it's about leading them, says Walter Kranz's Samet Ozetci.
POP Communications' Zainab Imichi Alhassan introduces the PR convergence-feedback Loop, which shows that PR is no longer a ...
Audiomob, an in-game audio advertising company, has chosen Abu Dhabi as the HQ (headquarters) for its MENA operations. The ...
IFZA's Ruth O'Malley writes on how 80 per cent of consumers are willing to pay more, unlocking a $79.65 billion opportunity ...
The free certificate programme on mobile advertising will run on three consecutive Thursdays—16th, 23rd, and 30th January ...
KSA TAM provides granular insights into audience behaviour, tracking viewership during regular hours, prime time, and special slots.