Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at straitstimes.com.

American sports executive took the reins from Greg Norman in January LIV Golf CEO Scott O'Neil attends a media event announcing Adelaide securing the tournament until 2031, during the final day of the ...

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...

LIV Golf CEO Scott O'Neil says the series has a bright future - Copyright AFP Brenton Edwards LIV Golf CEO Scott O'Neil says the series has a bright future ...

The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

LIV Golf, the professional men’s golf tour backed by Saudi Arabia, wants the game to be more like Formula 1 with well-heeled ...

LIV officials made an agreement with Fox Sports regarding the US events, and now they have taken a step further, aiming to ...

Sports streamer DAZN has entered into a strategic pact with LIV Golf, securing the executive broadcast rights to the league ...

The new CEO of LIV told AFP the world of golf will eventually "open up again" and the Saudi-bankrolled league has an important role in growing the game around the world. American sports executive ...