Xbox president Sarah Bond has pointed to Asus as having decided to slap a $1000 price tag on the ROG Ally X handheld.

It really was ASUS, because this is their hardware,' Xbox president Sarah Bond says in a new interview when asked about the ...

Microsoft is saying the controversial price of the ROG Xbox Ally X wasn't set by them, but rather hardware maker ASUS. The ...

The Asus ROG Xbox Ally may not be an Xbox, but it's close. Here's how Play Anywhere works so you can get the most out of your ...

Microsoft’s new ROG Ally X and Nintendo’s Switch 2 bring fresh excitement to handheld gaming. While the ROG Ally X offers ...

With strong pre-launch sales, Microsoft says that the price of the Xbox ROG Ally accurately reflects the value provided by the device.

In an interview with Variety, Xbox President Sarah Bond reconfirmed the company is making a next-gen Xbox. However, for now, ...

Microsoft has confirmed that it is developing its next-generation Xbox console while expanding handheld options through ASUS ...

Xbox president Sarah Bond shared insights into the development of the Asus ROG Xbox Ally X, including its pricing.

Xbox has addressed the ROG Ally X handheld's controversial $1,000 (local price R18,999) price point — and said it had been ...

When the ASUS ROG Xbox Ally X finally made its debut, a good many gamers sighed at the RM4,299 price tag attached to it.

Xbox’s Sarah Bond says Asus set the $1,000 price for the ROG Ally X using market insight, confirming strong sales, with a ...