Estimating mobile game marketing costs involves a thorough review of many factors. Because revenue comes in via app installs and in-game activity, successful mobile game marketing plans should include ...

Google had made its marketing mixed modelling (MMM) platform Meridian open source, releasing it to the public along with a partner program that enables advertisers to get support for its ...

announced that it is now a certified partner in APAC for Google's Meridian Marketing Mix Modelling (MMM) platform. Meridian is an open-source MMM platform built by Google to help advertisers ...

SINGAPORE, March 4, 2025 /PRNewswire/ -- Analytic Edge (a C5i company), a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google's ...