The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

MeridianLink, Inc. (NASDAQ:MLNK), with a market capitalization of $1.49 billion, is a leading provider of software solutions for financial institutions, specializing in applications for credit unions, ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Arnold, a director at Alphabet Inc. (NASDAQ:GOOGL), recently sold 110 shares of the company's Class C Capital Stock, according to a filing with the Securities and Exchange Commission. The shares were ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...