Here we go: KPop Demon Hunters is poised to be a global phenomenon. Why are we just saying that now? Well, because Netflix ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Mattel and Hasbro will produce toys, collectibles, games and role-play products based on Netflix's popular 'KPop Demon ...

As WNBA players strive to gain more equitable pay, hopefully, the representation of female athletes in dolls can lead to future generations of girls and women who actually get respect and fair pay.

Kim Shuler donated a beacon to the OSF Richard L. Owens Hospice Home in memory of her late husband, Ben, who received ...

I never had a Barbie with dark hair, brown eyes and an insulin pump when I was growing up. But today’s girls can. And that is ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Mattel Inc's third quarter sales and earnings fell short of analysts' estimates as US retailers delayed orders due to ...

The 77-year-old singer has announced her second Barbie Signature doll inspired by her first solo album Bella Donna, and she is delighted to have another style immortalised by the iconic Mattel toy, ...

Stevie Nicks has once again partnered with Mattel for a Barbie inspired by her 1981 solo debut, "Bella Donna." ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...