The performance, called 'Beyoncé Bowl,' took place on Wednesday, Dec. 25, at NRG Stadium in the megastar's hometown of Houston

Beyoncé’s artistic projects have become marketing goldmines and a reinforcement of her status as an icon with ironclad brand power.

As Beyonce performed hits from her Cowboy Carter album at NRG Stadium in Houston at halftime of the Texans-Ravens game, the Barstool Sports founder took to social media to give his thoughts. “Beyoncé has been LOST since Destinys Child,” Portnoy wrote on X about the singer’s former music group, which officially disbanded 18 years ago.