Half of Gen Z Americans consider themselves mom and dad — to their pet, according to new research. Older generations don’t.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Gen Z is just one of the names given to different age groups in society, along with millennials, Gen X, Gen Alpha, and Boomers. More than just nifty wording, these terms have connotations on how ...

Instead of even trying to chase jobs that seem out of reach, many Gen Zers are embracing living like a rat—not showering or ...

Gen Z employees are avoiding management roles to preserve their wellness; workplace experts say inflexible corporate leaders ...

On the outside, it's like, ‘Oh my God, Duolingo just taught Gen Z phrases,’” says Parvez, who has spent the last four years ...

Gen Z is using payment plans to flexibly finance their lavish spending habits, but experts warn it could “trap” some shoppers ...

While generational tensions and disagreements have sparked resentment in places like the workplace between Gen Z and baby ...

In a recent survey of more than 4,000 U.S.-based workers, LinkedIn found nearly 40% of Gen Z and millennial workers said they ...

A new report points to the rise in social media use and doomscrolling as potential reasons that anxiety has become more common.

With almost one in 12 (7%) of UK drivers having their car stolen in the last five years, it is revealed that Gen Z are the ...

Bill Ready said Gen Z, was the largest and fastest growing user cohort and liked to search visually.