Formula 1, Apple announce new US streaming deal
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F1 has announced a landmark agreement with Apple to screen races in the United States. Here's how the deal came together.
After showcasing its successful approach to covering sports with the MLS Season Pass, Apple TV has picked up another major sporting coup. The brand has just announced a new five-year partnership with Formula One, which will bring the racing franchise to its platform.
Apple TV will stream all F1 racing events ad-free—no add-on pass required—as part of a 5-year, $140 million-a-year agreement.
A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood.
The news comes from 9to5Google, sharing that YouTube is losing the sport, as it heads to Apple TV. The broadcast of events will be exclusive to Apple TV going forward, as Apple has managed to lock up an exclusive contract for the broadcast rights. This will start in the 2026 season, and will continue for the next five years.
F1 fans in the United States want to know what the sport's new TV deal means for their access. Our experts discuss this news