The rebrand removed Uncle Herschel — the iconic man seated at a barrel — from the logo, leaving just the restaurant name ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Shares of Cracker Barrel rose 5% Tuesday morning after a social media post from President Donald Trump. The president weighed in on the recent controversy surrounding the company, after Cracker Barrel ...

Cracker Barrel has also begun remodeling some locations with brighter lights and colors as part of a years-long effort to increase restaurant traffic.