Xbox president Sarah Bond has pointed to Asus as having decided to slap a $1000 price tag on the ROG Ally X handheld.

It really was ASUS, because this is their hardware,' Xbox president Sarah Bond says in a new interview when asked about the ...

As reported by Notebookcheck, Xbox President Sarah Bond revealed that Microsoft relied on Asus to 'determine the ultimate ...

When the ASUS ROG Xbox Ally X finally made its debut, a good many gamers sighed at the RM4,299 price tag attached to it.

Microsoft is saying the controversial price of the ROG Xbox Ally X wasn't set by them, but rather hardware maker ASUS. The ...

The ROG Xbox Ally X deserves a seat at the best gaming handheld table, but I'll still struggle to recommend it since it costs ...

This is important to remember in light of the launch of the Asus ROG Xbox Ally and Ally X – the new PC gaming handhelds that ...

Microsoft has confirmed that it is developing its next-generation Xbox console while expanding handheld options through ASUS ...

Xbox has addressed the ROG Ally X handheld's controversial $1,000 (local price R18,999) price point — and said it had been ...

Xbox’s Sarah Bond says Asus set the $1,000 price for the ROG Ally X using market insight, confirming strong sales, with a ...

Microsoft’s new ROG Ally X and Nintendo’s Switch 2 bring fresh excitement to handheld gaming. While the ROG Ally X offers ...

Both interviews came alongside the launch of the new Xbox-branded Asus PC gaming handheld. The Xbox Ally X is in contention for being the best Windows gaming device out there right now, even if it has ...