Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

Thus, after this surprise Yeezy reboot, fresh new fashion wear may ... Meanwhile, fans clamored for Ye to stick to his February 9 ‘Vultures’ release date even as signs hinted at a possible ...

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye West, in 2022 and was left with millions of dollars worth of Yeezy ...

The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...

The company ended its partnership with West’s popular Yeezy fashion line and the split reportedly cost both parties hundreds of millions of dollars. A year later, however, Gulden defended West.

Its latest results did not account for the recent second release of the trainers, which is likely to give it a further financial boost. JD Sports said it had started selling Yeezy products from ...