The future of sports betting is one of customisation, GR8 Tech’s Chief Sales Officer, Yevhen Krazhan told SBC Media.

The Gambling Regulatory Authority of Ireland has mapped out its strategic goals for 2025-2027, including financial self-sufficiency.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

Dentsu Group Inc and Toyota Motor Corp have agreed to form a business alliance and establish two companies to improve Toyota's communications and digital transformation strategy, Dentsu said in a ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

The Treasury Department is preparing to formally exempt crypto holdings from the Corporate Alternative Minimum Tax (CAMT), which would eliminate a potential multibillion-dollar tax liability for ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...

Black Friday 2024 rewrote the playbook for holiday retail, setting new sales records, ushering in mobile-first shopping, and unleashing bold, creative campaigns from leading brands. With the 2025 ...

AstraZeneca is the latest Big Pharma to unveil a digital direct-to-consumer platform offering certain medicines at heavily reduced prices to cash-pay patients. AstraZeneca Direct will go live Oct. 1, ...

Hideo Kojima redefines game trailers with Death Stranding 2: On the Beach, shifting from deceptive marketing to emotional transparency. Discover how this change reflects broader industry critiques and ...