One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

Walking into a major grocery’s wine section can be an intimidating experience. Rather than having a local winemaker on hand to answer questions and offer tastes, a shopper is faced ...

Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

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It seems like wine and cognac label collaborations with street/graffiti artists are as big now as liquor and beer cosigns were for rappers in the 90's, but we don't mean that in a negative way.

Gendered cues that shape participants’ expectations of a wine mirror the kinds of signals collectors respond to: texture, ...