Act fast, before it's all gone! It's no secret that when it comes to selling beauty products, Kylie Jenner knows what the heck she is doing. With that, her namesake line, Kylie Cosmetics, just ...

I know the makeup brand Jane Iredale didn’t always use this phrase in its marketing. I know this because I bought a few tubes of face gunk from her line in the early 2010s. It was expensive and the ...