Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Hot Wheels, Nerf, Paw Patrol and more. In addition to pop-ups inside Macys, the new store joins a Toys "R" Us at Mall of America, a store in New Jersey at American Dream megamall, and a store ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. WHP Global, the company that owns the Toys R Us brand, is targeting parents flying with children, and time-pressed business ...

The last two Toys 'R' Us stores in the US have reportedly closed, bringing to an end a two-year effort to re-establish the onetime behemoth's retail footprint. The Toys 'R' Us brand, purchased in ...