Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated ...

Scientists reveal purple may be an illusion, not a true colour. Unlike others, it doesn't exist in the light spectrum but is the brain's way of merging red and blue signals.

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

A new, high-tech method for displaying color has allowed five test subjects ... one million different shades within the spectrum of visible light. A colorspace chart used to calibrate printers.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

Keen to blaze your own trail? Creating your own unique designs using Blurb is more flexible than pretty much any of the best ...