A social media takeover is when you let someone else (like an influencer or even a team member) temporarily manage your ...

Want to get featured in top media outlets? It starts with building the right journalist list — focused, relevant and ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on ...

While social media is clearly here to stay and is important to clients and travel advisors alike, please don't put all your ...

In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Social media marketing isn’t as easy as it looks, and it’s always frustrating ...

The film is the kind that isn’t supposed to work in theaters anymore. But Warner Bros., the studio behind it, has successfully bucked trends for months now. By Nicole Sperling and Brooks Barnes ...

Marketing Week has been acquired by Haymarket Media Group from Centaur Media, joining a portfolio of other market-leading media brands in the marcomms sector. The deal also includes Marketing Week’s ...

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...

Jill Wagner feels a little weighed down by all the negativity on social media, so she’s taking a hiatus. “I guess my heart’s been pretty heavy for the past couple weeks. There’s been a lot of things ...

Sept 22 (Reuters) - Netflix (NFLX.O), opens new tab and Anheuser-Busch InBev (ABI.BR), opens new tab have signed a global co-marketing deal to promote the streaming platform's most-watched titles and ...

A new generation of social media influencers are posting vlogs and glossy Instagram photos about their positive experiences ...