What was once an entry point into makeup has taken center stage in the cosmetics aisle and even become a coveted accessory.

Hailey Bieber attended the Daily Front Row Fashion Los Angeles Awards where she was named Beauty Innovator of the Year. For ...

SZA launched her own makeup line, Not Beauty, on April 16 with a trio of lip glosses (which she secretly wore during her ...

This DIY calendula lip balm recipe is a soothing herbal remedy for dry, cracked lips. It is one of my absolute favorite lip ...

And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s long-lasting, has beautiful color choices, and doesn’t budge. This will be your ...

Finding the perfect lip product can be overwhelming with so many options available. Let’s start with lip balms. Whether using ...

The lip gloss market has grown strongly in recent ... and it’s really beautiful because it’s very simple, but it makes a big statement—especially with the new formulas”.

Rimmel Oh My Gloss! Butter Me Up lip butters launched exclusively at Superdrug this year, and are rivalling high end brands ...

Cool Spice offers a muted neutral-brown shade of lip liner that is slightly softer than the Spice version.It is best suited for cool skin tones, and can be worn on its own, with a lip balm, gloss, or ...