Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is described ...

Less than 11,000 gallons of this color have been tinted over the last 14 years. The announcement is part of the brand's recent campaign coined "The Loneliest Color," which aims to highlight its most ...

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 56 min 31 sec ago By Gillian Follett - 3 hours 16 min ago By Ad Age and Creativity Staff - 3 hours 40 min ago By Tim Nudd - 4 ...

Meet Universal Khaki, paint brand Sherwin-Williams' official pick for Color of the Year 2026 ... these evolved colors offer more ways for anyone to find the pigment that fits them best.

When it comes to articulating the design zeitgeist, there’s nothing today’s paint brands—Sherwin-Williams included—love more than a good color story. Each year trend forecasters take stock of the ...

Enter Universal Khaki—Sherwin-Williams and HGTV Home by Sherwin-Williams' unified 2026 Color of the Year, marking the first time both brands have aligned on a single shade. It's a foundational color ...

CLEVELAND — Sherwin-Williams and HGTV Home by Sherwin-Williams are unveiling a unified 2026 Color of the Year: Universal Khaki. The 2026 Color of the Year is a warm, grounded neutral that offers a ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color. Radiant Lilac is ...