Stateside, the WNBA champ is influencing in other ways. According to Boardroom, the Nike Sabrina 2 is the second most popular ...

Ionescu has visited parts of the Philippines and China to share her message of inspiration and strength with young hoopers ...

A new favorite in footwear has emerged for high school girls basketball players. Here's why players are making a change.

At just 23 years old, Paige Bueckers has already cemented herself as a force in women’s basketball: She’s the fastest player ...

A'ja Wilson had one of the most memorable moments of her life. She sold her first signature shoe, the Nike A'One, in South Carolina.

The Lebron 21 has design and colorway flexibility, and Nike has been sure to maximize that. This latest scheduled release ...

Elliott Hill has made his strategy for turning around Nike Inc very clear in his first five months as chief executive officer ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.