The boss of the clothing chain Superdry says its rival Shein is being allowed to "dodge tax", and is urging the government to take action. Julian Dunkerton told the BBC the fast fashion giant was enjoying an unfair advantage because import duties are not charged on the low-value parcels it sends direct to customers from overseas.

Superdry CEO Julian Dunkerton has accused rival Shein of exploiting tax loopholes that give it an unfair advantage in the UK market.

Julian Dunkerton, founder of the Gloucestershire-based clothing chain, told the BBC the rival firm had an "unfair advantage" as it does not have to pay import duties on parcels sent from abroad. Under current rules, imports under £135 being sent to shoppers in the UK from overseas are not charged any tax.

Shein is allowed to ‘dodge tax’ on UK imports, says Superdry chief - Julian Dunkerton said an exemption on low-value parcels is a ‘loophole’ that gives the fast-fashion brand in unfair advantage.