After the game, Converse projected Gilgeous ... legend Larry Bird popularized the Converse Weapon alongside Lakers star Magic Johnson in the 1980s. The marketing move was so bold that it would ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

SGA debuted the shoe during the 2025 All-Star Weekend, and it has since become a staple in his game as he aims to lead the Thunder to an NBA title. Gilgeous-Alexander's performance was nothing ...

Gilgeous-Alexander will still retain management from a different agency for all off-court ... be starting their own shoe companies to have complete control, or like SGA, representing themselves ...

On paper, Wednesday's game ... All-Star appearance. He's proven to be the ideal secondary creator behind Shai Gilgeous-Alexander, and is instrumental in keeping the Thunder afloat when SGA goes ...

During his peak years in the NBA, Stephon Marbury was among the select group of superstars to have his own signature shoe. Now, almost two decades later, the former All-Star is looking to revive ...

Perhaps no team looked as desperate for the All-Star break ... an emergency SGA 40-piece — that the feeling is jarring. OKC trailed by as many as 19 points. Excluding its loss to the Milwaukee Bucks ...

Holding onto a 102-100 lead with three minutes left, Gilgeous-Alexander scored back-to-back buckets to seal the result. He ...

Boston Celtics star Jaylen Brown made the fourth All-Star appearance of his nine ... and everything to do with the business side of the game for SGA, as Gilgeous-Alexander is generally known.

This past weekend, Shai Gilgeous-Alexander played in his third All-Star Game. While Jalen Williams ... among the sneaker fashion world. SGA held a special pop-up event to showcase his sneaker ...