First announced in May 1925, the model has enjoyed eight generations and hundreds of bespoke customisation projects to make each Phantom unique.

As the Rolls-Royce Phantom nears its centennial anniversary, the world’s most iconic luxury car continues to push the boundaries of what it means to ride in style. This isn’t just a vehicle; it’s a sanctuary on wheels,

British carmaker Rolls-Royce unveiled the Phantom Dragon, a one-off build based on the Extended version made for a customer in China

Rex Harrison, the unforgettable actor who brought Professor Higgins to life in "My Fair Lady," wasn't just about charm and sophistication on screen. He carried that same air of class off-screen too, and there's no better example than his daily driver in 1970: a 1964 Rolls-Royce Phantom V.

Rolls-Royce's Phantom nameplate dates back to 1925, although it hasn't been in continuous use throughout its history. There were interruptions, such as during and after the Second World War, and again following the change in ownership of the Rolls-Royce car business during the 1990s.

The early history of the Phantom is fascinating. See back in 1925, Rolls-Royce only sold chassis, which you then took to your preferred coachbuilder for bodywork and personalisation; back then such commissions included fitting a safe in one,

Rolls-Royce has unveiled the Phantom Dragon, a one-of-a-kind model inspired by the legends of Chinese dragons. This exclusive Phantom Extended was conceptualized by the Private Office Shanghai for a Chinese client.

Rolls-Royce's latest bespoke Phantoms mark the Chinese year of the dragon as well as the Phantom nameplate's centennial.

Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom. Throughout its long history, the nameplate has been reserved for

The master artisans at Rolls outdo themselves with floating mythical creatures in the cabin's woodwork and starlight headliner