Red Lobster's "Ultimate Endless Shrimp" deal became more popular than expected, becoming a key factor in an $11 million loss in the third quarter.

Red Lobster called its endless shrimp deal ‘irresistible.’ Then it lost $11M. More customers than expected ordered the specialty dish, which contributed to the overall third-quarter operating loss ...

Red Lobster location closed (Patrick T Fallon-AFP-Getty Images via CNN Newsource) *New York (CNN) — Last summer, Red Lobster made $20 endless shrimp a permanent menu item.

One of the major blunders made by Red Lobster was its $20 endless shrimp promotion.While the deal made quite the splash with ...

Red Lobster revealed Monday its “Ultimate Endless Shrimp” promotion is now “here to stay,” following earlier comments from a major shareholder that the seafood chain needed to create a new ...

It sounds like a shrimp-ly irresistible offer, but Red Lobster’s $20 endless shrimp deal was allegedly the main suspect in the chain’s bankruptcy filing earlier this year, the new CEO said in ...

Despite the new happenings, Red Lobster is getting rid of its famed promotion: Ultimate Endless Shrimp. The limited-time deal, which has been around for 20 years, was cited as the restaurant’s ...

Red Lobster had 650 locations before the endless shrimp promotion caused the largest shareholder, Thai Union, to write off $530 million in the fourth quarter of 2023.

Red Lobster CEO says endless shrimp is never coming back: ‘I know how to do math’ CEO Damola Adamolekun won’t bring back the $20 endless shrimp deal that led Red Lobster to file for bankruptcy ...