Red Lobster's "Ultimate Endless Shrimp" deal became more popular than expected, becoming a key factor in an $11 million loss in the third quarter.

One of the major blunders made by Red Lobster was its $20 endless shrimp promotion.While the deal made quite the splash with ...

More customers took advantage of Red Lobster's “Ultimate Endless Shrimp” than expected — the key reason for the chain’s roughly $11 million loss in the third quarter of 2023.

Red Lobster called its endless shrimp deal ‘irresistible.’ Then it lost $11M. More customers than expected ordered the specialty dish, which contributed to the overall third-quarter operating loss ...

Red Lobster location closed (Patrick T Fallon-AFP-Getty Images via CNN Newsource) *New York (CNN) — Last summer, Red Lobster made $20 endless shrimp a permanent menu item.

Red Lobster revealed Monday its “Ultimate Endless Shrimp” promotion is now “here to stay,” following earlier comments from a major shareholder that the seafood chain needed to create a new ...

It sounds like a shrimp-ly irresistible offer, but Red Lobster’s $20 endless shrimp deal was allegedly the main suspect in the chain’s bankruptcy filing earlier this year, the new CEO said in ...

After Red Lobster filed for bankruptcy protection on May 19, the seafood restaurant chain’s endless shrimp offering, which was a once limited-time deal that was turned into a permanent offering ...

Red Lobster CEO says endless shrimp is never coming back: ‘I know how to do math’ CEO Damola Adamolekun won’t bring back the $20 endless shrimp deal that led Red Lobster to file for bankruptcy ...