Nike's once red-hot Jordan Brand could be losing its cool. In the last five years, Jordan Brand has more than doubled its top ...

Jordan Brand and Nike are preparing for another benchmark year in 2025 as they expand their endless catalogue of retro ...

Discover Hypebeast’s pick of new season sneakers in the Gift Guide below.

Since announcing its debut last week, the new Nike Air Max 1000 silhouette has now surfaced in various hues. In its initial ...

Travis Scott will be at the forefront if it comes to the most celebrated artists in the hip-hop culture around the globe.

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...

The NBA and Nike officially unveiled the 2024-25 City Edition uniforms for all 30 teams on Thursday, and while the designs ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

There’s no word yet on when the other sneakers will be added to “Fortnite Kicks,” but it’s evident that Epic Games and Nike, ...

The Nike x Doernbecher auction for their 20th anniversary was open for online bidding between October 21 and October 30.