It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...

Sabalenka has been donning Nike apparel since 2017 ... Aryna Sabalenka seemingly teased a new custom logo. She posted a photo of her Nike shoes, which had a tiger logo on it.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.