It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.

Sabalenka has been donning Nike apparel since 2017 ... Aryna Sabalenka seemingly teased a new custom logo. She posted a photo of her Nike shoes, which had a tiger logo on it.

Sinner shared two pictures to his social media accounts showing never-before-seen Nike apparel featuring his signature Fox logo. Additionally, Sinner posted a video to his Instagram story that ...

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.