Michael Jordan's daughter, Jasmine Jordan, posted a series of pictures on her social media in her new fashion look.

Women's basketball is exploding in popularity thanks to an unprecedented level of talent and exciting personalities. Now, Jordan Brand is building on that progress with a new hoop shoe inspired by ...

There's been no denying that Caitlin Clark has been one of if not the most impactful players in the history of women's ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Jordan Brand just unveiled its latest performance basketball model with the introduction of the Jordan Heir Series, shown here. According to Michael Jordan's namesake brand, the Heir Series was ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

Bella Hines was actively being pursued by several shoe companies ... will receive monthly Jordan product packages, merchandise and cash compensation. Bella Hines commends Caitlin Clark and Angel Reese ...

Jordan Brand has just added a promising young basketball star to its athlete roster-Bella Hines. The 5-star recruit who has ...