Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel announced a second Barbie doll modeled on Fleetwood Mac singer Stevie Nicks -- this time inspired by her 1981 debut ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the 1977 Fleetwood Mac album Rumours. It sold out lightning fast, and now ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Houston-born dancer, choreographer, producer and actress Debbie Allen is part of a new Barbie collection, Mattel announced ...